Wes Kull

CCAD Senior Fashion Show


CCAD Senior Fashion Show

Event invitation, identity and lookbook for the annual Columbus College of Art and Design Senior Fashion show


Vibrant. Sophisticated. Spunky. Relaxed. Provocative. Radical. Fashion isn’t just about what you wear. It’s about the statement you want to make. The 2015 Senior Fashion Show at the Columbus College of Art and Design showcased the unique collections of 21 members of the graduating class.

Instead of a standard invitation for the event, we developed a series of cards, each with a different aesthetic—a different visual statement. These graphic directions grew out of conversations we had with each student designer to learn the inspiration behind their work. The lookbook featured brief quotes from those conversations, along with vignettes that conveyed the sartorial spirit of each collection.

Art director and designer; completed at Ologie.